Facebook advertising services help your business build its online following, increase its brand awareness, and improve its lead generation and revenue-driving efforts with the world’s biggest social media network.

With Facebook’s massive audience (it has more than two billion monthly users), as well as advanced targeting options and diverse ad types, it’s a must-use advertising channel for companies that want to grow.

At Degeweb, we offer Facebook ad management services that help your business take complete advantage of Facebook. From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to Facebook advertising.

Why use Facebook advertising services?

Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:

Access the largest (and one of the most active) social media networks
Get competitive cost-per-click (CPC) rates that average around $0.1
Create hyper-targeted ads to reach your target audience
Earn qualified leads for an average cost-per-lead (CPL) of $0.5
Use remarketing ads to re-connect with website visitors
Reach 1000 people in your target audience for an average cost of $7.19
Direct valuable traffic from social media to your website
When you use Facebook ad management services, you also get these advantages:

Expert advice from qualified social media experts (and a Facebook Marketing Partner)
Competitive strategies based on years of experience
Insightful competitor knowledge to enhance your campaign
Actionable reporting to inform your team and improve your strategy
Artificial intelligence and machine learning tech for data-backed campaign moves
As your Facebook ad services provider, Degeweb provides strategic solutions to deliver effective messaging to users who will be the most receptive to it — potential customers in your audience! We’ll work with you to define your audiences and find the best strategy to reach those people.

With us, your business will achieve its most ambitious goals for social media.

Our social media specialists will work directly with you throughout the creating, targeting, and monitoring processes to ensure we’re meeting your needs every step of the way. As a Facebook Marketing Partner, we know how to advertise on Facebook.

What companies should use Facebook ad management services?

Are you unsure about whether your business should invest in Facebook ad management services?

Working with a Facebook advertising agency is an excellent option if you’re looking to:

Grow brand awareness via Facebook
Save time on marketing your business on Facebook
Find clarity on advertising on Facebook, scaling campaigns, and measuring results
Get expert advice from Facebook advertising experts
Compete with competitors
Optimize ad clicks, spend, and conversions
Create successful Facebook advertising campaigns
Resolve plateaus in Facebook ad performance
If you’re still not sure about whether Facebook ad services are right for your company, reach out to our strategists. Explain your business and goals, as well as your current ad strategy, and they can provide advice on whether you should invest in professional ad management services for Facebook.

What do Facebook ad services include?

At Degeweb, our Facebook ad services provide an all-in-one solution to advertising on Facebook.

As a part of our services, your company will receive (each month) the following deliverables:

Up to 4 unique ads
Up to 2 advertising campaigns
Up to 4 targeting and copy tweaks
Up to 1 personal consultation
In addition, your Facebook ad management services come with:

Dedicated social media specialist
Custom Facebook advertising strategy
Mobile-friendly Facebook ads
Demographic targeting
Facebook Advertising account setup and optimization
Facebook Pixel installation
48 business hour response time
And more!
If you like, you can also sign-up for social media ad commenting monitoring. Should you partner with Degeweb to advertise on more social networks, like Instagram or Twitter, we expand your number of ads, campaigns, and more.

What metrics do Facebook ad services measure?

Degeweb uses multiple measures to evaluate Facebook advertising results. We analyze data based on Facebook Ads Manager (network performance), and Google Analytics.

Network performance refers to ad results on the Facebook platform. Key performance indicators include impressions, reach, engagements, cost per click, click-through rate, and clicks.
Site performance refers to the data from your Facebook ads in terms of traffic on your website. Key performance indicators include sessions, bounce rate, average time on page, page views, goal completions, and purchases.
Our Facebook ad services and Facebook ad experts will help you define your most important KPIs and analyze your campaign results to optimize and improve performance.

Facebook Ads Manager
Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:

Impressions
Reach
Results (clicks, views, post engagements, conversions, etc.)
Cost per result
Results rate (click-through-rate, conversion rate)
With Facebook Ads Manager, Degeweb will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.

The Facebook Pixel is a small piece of code added to the header of each page on your site. The code tracks all website visitors – not just visitors from Facebook, the pages they view, and the actions they take. The Facebook Pixel enables advertisers to remarket to website visitors, track and measure leads and purchases, and optimize campaigns for these valuable actions.

Google Analytics
When a Facebook advertising strategy involves goals that include driving and increasing traffic to your website, Google Analytics is critical for measuring performance.

Degeweb’s Facebook advertising team analyzes what traffic does when they leave Facebook to view your website. Some important questions include:

How long are visitors staying on the site?
What pages are they viewing and how many?
How much traffic is new to the site?
What percentage of traffic is bouncing when visiting the site?
Analyzing information from Google Analytics combined with on-network performance are both factors when optimizing Facebook advertising campaigns.

Which ad formats do Facebook ad services include?

Degeweb will work with you to find the best type of ad format for your Facebook advertising campaign based on your resources and goals. We use all the available ad formats with our Facebook ad services.

Advertising elements that apply to any type of ad campaign include copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.

Ad formats include:

Single Image Ads:
Include a link to your site with a single image, headline, copy, link description and call-to-action
Most commonly used in traffic or conversion campaign

Photos:
Include a photo and copy
Can be used in post engagement or awareness campaigns

Videos:
Include a video in your ad
Can be used in a post-engagement campaign without a destination link or in traffic and conversation campaigns that will add a headline, description, and call-to-action below the video

Carousel:
Combine multiple photos in a scrolling carousel with a call-to-action, each with its own headline and link description
Most commonly used in traffic and conversion campaigns

Canvas:
Canvas can be used in any ad that includes a destination
Canvas is similar to creating a landing page that lives within Facebook
Combine videos, photos, text, buttons, and more to create a mini-landing page for your ad to share more information than you can fit in the ad that shows in the News Feed

Catalog:
With a Facebook Catalog, promote multiple products in a Carousel or Collection format