Degeweb is a leading search engine marketing (SEM) agency that focuses on your success as a whole. Whether you want to increase conversions, traffic to your website, or both, our tech-enabled SEM management services can help you reach your goals.

SEM Management Services That Grow Businesses

SEM, or paid advertising on search engines, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking and gain a leg up against competitors.

Degeweb can deliver a custom SEM campaign to help you increase both conversions and revenue for your company with our SEM management services.

Check out our SEM pricing table below to see what’s included in each of our SEM service plans and learn more about how paid ads can drive results for your business.

Are you ready to get started with paid advertising? Contact us online to chat with an experienced strategist from our SEM team about earning more revenue with SEM ads.

SEM and Pay-per-click (PPC) Management Services

You will get full service: Keywords in the campaign, Google PPC Network, Bing PPC Networks, Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for), Google Display Network, Google In-Store Visit Reporting, Google customer match & audience match, Gmail Competitor Ads, Initial campaign development & strategy, Advanced keyword research, and selection, Industry analysis, Ad campaign copywriting, Ad copy performance testing, Ongoing keyword development, and tweaking, Dynamic keyword insertion into ads, Google analytics integration & goal tracking, Results in analysis/reporting, Strategic bid management, PPC account settings monitoring (Ex. Geotargeting), Campaigns will be managed through client’s Google Ads account (client will retain Admin/owner access of all campaigns created), Up to two personal consultations per month, Monitoring clicks, conversions and click fraud activity, Setup and management of rule-based bidding, International PPC campaign management (English only campaigns), Website conversion analysis reporting, Monthly performance & analysis reporting, 200+ SMEs behind campaign driving results, Google Shopping Management, International Campaigns (Non-English), many more.

Why our SEM management services are second to none

Our SEM management services allow you to get the most out of your campaigns by considering every detail.

We offer custom strategies for mid-size businesses that allow you to find SEM advertising services that match your campaign goals.

For all campaigns managed by Degeweb, you’ll get the latest advertising technology to help target a particular market. Our campaigns utilize Google’s robust PPC network, text ad remarketing and banner remarketing to encourage previous visitors to convert, Google customer match, and audience match to hone in your target audience, and more.

What do our PPC management services include?

When you choose our PPC management services for your online ad management solution, you receive a turnkey resolution to developing, managing, and improving your PPC strategy. Plus, you get to partner with an agency that brings over ten years of experience in pay-per-click campaign management.

Get a preview of what our PPC advertising management services include:

We provide you with a dedicated account representative
We build a custom PPC strategy for your business, industry, and goals
We research anywhere from 400 to 10,000 keywords for your campaigns
We target Google (including search and display), Bing, and Gmail
We use advanced artificial intelligence to research competitor ad strategies
We develop custom ad campaign copy, which we then test for performance
We manage ad bids strategically to maximize your return on ad spend
We optimize current ad copy, design, and targeting to improve performance
We monitor and update account settings to ensure PPC performance
We provide regular reports to keep your business up-to-date
And more!

Keep in mind that deliverables for our PPC management services will depend on your selected plan.

6 reasons PPC is extremely beneficial to your business

There are several reasons why you should consider adopting a PPC campaign for your business. Not only is it an effective strategy for increasing traffic to your website, but it’s cost-effective, extremely targeted, and delivers fast results.

If you’re not already convinced, let’s talk a little more about each.

1. It’s a cost-effective way to advertise
PPC is one of the most cost-effective ways to advertise your business. Why, you may ask? Here’s the lowdown.

If you advertise in a newspaper, on television, or a billboard, you pay for the space that your ad occupies. You’ll nearly pay an arm and a leg for a two-inch square in a local magazine or the newspaper, and billboard costs can be upwards of thousands of dollars.

PPC adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. This method leads many people to believe that you have to pay for that real estate in search engine results, but that’s one of the vast benefits of PPC — you don’t!

Instead of paying for the space, your ads take up in results pages, and you only pay Google for your ad when someone clicks on it.

This method makes PPC management costs extremely reasonable because you only pay Google for making a sale by a potential customer. We say the serious potential for a sale because PPC ads are so targeted that they’re usually ready to purchase a product when people click on them.

PPC visitors are 50% more likely to purchase something than visitors who arrive on your site organically.

That’s just benefit number one of this web marketing strategy.

2. It delivers fast results
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.

Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.

When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to reap the benefits — though those benefits are excellent and worth the wait.

However, if you’re looking for a strategy that delivers fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working correctly. You can also check out our failproof guide to PPC auditing.

3. You can easily track results
Tracking results is one of the essential parts of any campaign. Without digging into your campaign analytics, you won’t know what elements are working and failing factors.

When you’re able to easily track the results of a campaign, it’ll become obvious which elements of your campaign you need to shift to see better results.

For example, A/B tests are a great way to track how users interact with your ads. You decide on a variable to test and make two identical ads, except for that variable.

Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and for another ad, you have the dress hanging on a hanger.

With A/B testing, you can quickly check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.

On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This method can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.

Result tracking is priceless, and the fact that PPC campaigns allow you to do so quickly is a huge benefit.

4. It’s hyper-targeted
The fourth benefit of PPC ads is that they’re hyper-targeted.

Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC is no exception. PPC is one of the most highly-targeted strategies available.

Your ads allow you to target your specific audience with specific content that is most valuable to them.

Here are a few ways Google Ads allows you to target your audience:

Demographics: One of the best ways to target your customers, demographic audience targeting, allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.
In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers searching for products and services that your store offers. This method will enable you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads will appear to users who have previously purchased something from your website or users interested in what you sell.
Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are highly profitable because they keep your business and products at the top of customers’ minds, especially those close to making a purchase early.
Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, suppose the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion. In that case, you could serve this ad to other 30-something women — regardless of whether they’ve searched for your product—their similar interests and demographics trigger the ad when you target in this way.
Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that critical term. The great thing about targeting keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.

5. It hand-feeds consumers an easy way to convert
With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.

A landing page includes an element that entices users to take the next step in the buying process, providing you with their email address or making a purchase.

Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can click “buy now.”

No matter how your landing page is built, it’s the first place a user will go after clicking on your ad, creating the perfect opportunity to hand-feed your audience an easy way to buy your product.

6. It increases revenue
PPC ads can increase your revenue — simply due to the increased traffic to your website, the effectiveness of landing pages, and PPC management cost.

Combining these three key features of a PPC ad allows you to see a considerable revenue increase quickly for your business.

As soon as you win a bid for an ad in your industry, those ads are live — meaning that they will appear to users who search for the keyword that you choose to target.

PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.

In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks made on the first page of results.